A difference of opinion. Choose wisely, and a brand valuation exercise can help you unlock growth for your business. But with so many differences in brand. Applications for brand valuation. Interbrand’s brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture. Brand. Brand Name. Region/Country. Sector. Change in Brand Value. Brand Value. Apple. The Americas. United States. Technology. +3%. , $m.

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The following is an excerpt from Best Canadian Brands For deriving the Intergrand of the forecast Brand Earnings, Interbrand uses a discount rate that represents the risk profile of these earnings.

This valuation approach is a derivative of the way businesses and financial assets are valued. We hope to have this fixed soon. Readers can also interact with The Globe on Facebook and Twitter.

Published annual reports and analyst reports from multiple investment banks were used to examine the revenues, earnings and balance sheets of the brand-owning companies.


Read our community guidelines here. From these Branded Revenues we deduct operating costs, applicable taxes and a charge for the capital employed to derive Intangible Earnings. Commenters who branr violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments.

How Interbrand measures brand value – The Globe and Mail

Toronto-area woman at centre of court fight over brain death has died, family says. Due to technical reasons, we have temporarily removed commenting from our articles. The lower the Brand Strength the further it is from the risk-free investment and so the higher the discount rate and therefore the lower the net present value. If you are looking to give feedback on our new site, please send it along to feedback globeandmail. All comments will be reviewed by one or more moderators before being posted to the site.


Our expertise was supplemented with press articles, analysts comment and syndicated market research. Firstly, the time value of money i.

This should only take a few moments. We have for each of the brands and categories assessed the Role of Branding. If you would like to write a letter to the editor, please forward it to letters globeandmail. The basis for the marketing assessments Interbrand’s experience in creating and managing brands over 30 plus years has created brand metrics that consider: Tickers mentioned in this story Data Update Unchecking box will stop auto data updates.

Through our proprietary analytical framework called Role of Branding we can calculate the percentage of Intangible Earnings that are entirely generated by the brand. Article text size A.

In the case of Shoppers Mart people buy not only because of the brand but also because of the location of the stores. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Read most recent letters to the editor. Follow us on Twitter globebusiness Opens in a new window. However, in other businesses in particular valustion the brand is only one purchase driver amongst intedbrand and the Role of Branding is therefore lower.


There are three key elements and they are detailed below: It fits with current corporate finance theory and practice. Log in Subscribe to ibterbrand Why do I need to subscribe? The assessment of Brand Strength is a structured way of assessing the specific risk of the brand. A Ranking by Brand Value. Brand value is the Net Present Value NPV or today’s value of the earnings the brand is expected to generate in the future.

How Interbrand measures brand value

We aim to create a safe and valuable space for discussion and debate. Iterbrand ideal brand is virtually ‘risk free’ and would be discounted at a rate almost as low as government bonds or similar risk free investment. In some businesses, e.

Based on reports from financial analysts we prepare a forecast of Intangible Earnings for 6 years. Published July 24, Updated April 23, If you want to write a letter to the editor, please forward to letters globeandmail.

This is a space where subscribers can engage with each other and Globe staff. Interbrand identifies the revenues from products or services that are generated with the brand. Thank you for your patience.