ITC e-Choupal and Saagar. 1. ITC – e ChoupalA Comparative Study; 2. E – Choupal (June ) An initiative of ITC Limited to link directly. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Itc Choupal Saagar in Yavatmal is one of the top Departmental Stores in Yavatmal. Visit Justdial for Address, Contact Number, Reviews & Ratings, Photos , Maps.

Author: Mezigor Daizahn
Country: Brunei Darussalam
Language: English (Spanish)
Genre: Life
Published (Last): 21 April 2012
Pages: 237
PDF File Size: 6.99 Mb
ePub File Size: 13.63 Mb
ISBN: 276-6-44878-381-1
Downloads: 5119
Price: Free* [*Free Regsitration Required]
Uploader: Mitilar

Examining the FMCGs, then the cooking utensils, the refrigerators, the plastic-ware, and so on.

ssagar Have a wonderful shopping experience. While ITC refused to comment on this article, investment on a rural mall is estimated to be around Rs 3 crore-5 crore. Inside, a few men are walking around. Jump to Main Navigation. Harayaali Kisaan Bazaar is a chain of centres across the rural landscape of the country aimed at triggering a qualitative improvement in Indian agriculture.

My Wish list – Add products to your wish list with just one tap. Choupal Saagar App is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc.

CHAUPAL SAGAR – Unlocking rural markets

Select Year Mind you, ITC has solved one of the biggest bugbears Indian rural marketers face. It is a conundrum that all rural marketers are familiar with.


Other companies are similarly gung-ho. And while it has opted for self service, stocking its merchandise on shelves lining the neat aisles, it stocks a breadth of products no supermarket can. It is this cream, blue and green sayar that is attracting all the attention. This is generating awareness, says the company’s deputy general manager, N.

It is simple arithmetic. To solve a similar problem in reach, Eicher Tractors evolved a rental model.

Their knowledge of warehousing and rural retail and their precision in execution has been brought to the cyoupal through their exceptional work for Chaupal Sagar and Haryali Kisaan Bazaar. Another building is coming up next dagar the main warehouse. Zagar is because the building is actually a sprawling warehouse for storing the farm produce that ITC buys through its e-chaupals. Nandkishore, director marketingPhilips Lighting, which is selling its products in the mall: It will wait and see how the malls are received.

When completed, it will house a bank, a cafeteria, apart from an insurance office and a learning centre. This time around, ITC is hoping to capture the rural folks’ out-of-village shopping.

Bug fixes Performance Improvements. Well, for one, Philips only distributes its 60W and W bulbs through the sanchalaks.

ITC unveils Choupal Sagar expansion plan

Listen to Rajesh Nigodia. These need to be sold through the village. As it were, prosperity in this area has been rising steadily.


Back at the store, it is late noon.

On the day before we visited the store, a Sunday, about people had walked into the store. On their part, the sanchalaks either sell the goods directly, or, more often, sell them to the village’s shopkeepers. Receive personalized mails in your mail box.

ITC plans ‘Choupal Sagar’ hypermarts for rural India

At an MRP of Rs 10 per bulb, that works out to Rs 2, and the company makes a gross margin of per cent on these. Enjoy the biggest Second Hand e-shop in Europe choupa, the go! What is chokpal gameplan? On weekdays, footfalls were ranging around You have the option to choose three languages- Hindi, Marathi and English.

ITC flags off its first rural mall in Madhya Pradesh. Assume, says Nandkishore, that a village needs bulbs. Interarch’s exceptional abilities in turnkey design, manufacture, supply and execution sxgar such modular systems, enable it to provide fast and effective solutions to remote projects that require standardized, multiple, modular building execution. Early last week, when BW travelled to Rafiqganj, only the mall was up. Contact us – You are welcome to contact us.