Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

Author: Kigale Ararr
Country: Pakistan
Language: English (Spanish)
Genre: Health and Food
Published (Last): 28 August 2013
Pages: 444
PDF File Size: 6.9 Mb
ePub File Size: 13.98 Mb
ISBN: 161-3-27340-180-9
Downloads: 94924
Price: Free* [*Free Regsitration Required]
Uploader: Sharr

Case Studies

What if we could redesign everything? The programme seeks to increase their economic and competitive capacity and support wider agricultural communities. Our work Approach Activities Regions.

If the farmer finds the quote attractive, he casw take the produce to an ITC collection centre and receive payment within two hours. Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.

E-cboupal New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.

They also handle the physical transportation of the goods and earn a commission on it. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies

Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Publications Case Studies News. Increased profits all round Farmers are already reporting the benefits from using e-Choupal.


ITC’s e-Choupal: Taking E-Business to Farmers

This can be exchanged for other ITC products. Farmers using e-Choupal on an average receive 2.

Access points are located in physical stores allowing agricultural inputs and technology to be traded. How do we know it is effective? ITSY click on the button below, and select the case from the list of available cases: What makes it even smarter?

Case Study Volumes Collection. Includes an advisory and knowledge exchange function to help farmer’s manage risks. The online festival of ideas that asks: Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity. The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network. Balbo Group Regenerative agriculture at scale.


The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. These are areas in which e-Choupal is already having a significant impact.

By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. Kiler Questions Who could create d-choupal value with our customer base than we can? ITC also uses casee as a medium to advertise consumer products. For longform case study: Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips.

The circular economy gives purpose to the digital transformation. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.