GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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Evidently, more and more people are taking this view, instead choosing to enjoy their favorite music or the latest series online, rather than holding onto them or saving them for a long time. Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.

Desire for security increases further. Now, some tasks can be done without any human support — with robotic devices such as lawnmowers or vacuum cleaners.

GFK Consumer Scan

Here you can sign up with your email. After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. We have lift off! Don’t fill this field! Various trends also emerge when it comes to the best time of the year: Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: Clearly, people value being able to control and optimize their life using digital features.

However, given that the organic movement has already been around for some time, sales are already relatively high.


Consumer Panel | GfK Global

Get started with electric cars Trust rankings for retailers Values: Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life? By browsing our website, you agree to our use of cookies. Travel, coloring and buying clothes with a clear conscience Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier.

The challenges facing the world Travel trends: Evidently people value both sport and comfort when they are on the move. France and Germany are the top nations of worriers in Europe Young and flexible – self-promotion versus self-fulfillment Farewell to the incandescent light bulb Of hunters and gatherers Virtually networked The German family structure from a geographical perspective Click yourself abroad Trusted by the gfl Have a healthy New Year!

The market for organic food is ahead in terms of sales: Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels. The consumer world changes so quickly nowadays — at least it feels like it does; especially since digitization has had an increased effect on our day-to-day lives. Who does Europe trust?

Here you can find the latest insights for Consumer panels. The rate of growth in comparison with other trends has therefore remained limited.

Totally on trend – consumption in Germany | GfK Compact

Shiitake mushrooms, chia seed muesli — the sky is the limit Eat yourself healthy and save energy Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances. Stay competitive A mobile world — without mobile payments?


I post, therefore I like A German shopping week Moving forward with security. The joy of do it yourself Staying in touch by mouse click Key challenge — labor market An extra helping of health? Do you still eat conventional organic produce or have you gfi converted to a more up-to-date diet, perhaps one which seems to be a constant source of discussion in the media at the moment?

Consumerwcan worth living for Trust pays off Worries connsumerscan the face of reality The power of others Trust has to be earned Is nuclear energy on the way out? Heated debates on which diets or meal plans are the most effective often take place around the kitchen table. There you will discover specific reports on what might enthrall us in the world of tomorrow.

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase. Will the couple at the start of this Focustopic have their food delivered direct to their house by drone in future? Filter coffee or tea in the morning, water during the day and a nice cold beer now and again in the evenings — clearly the time when our store cupboards just contained these few products are behind us.